Last updated: 25 November 2025

Fraendi Limited (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit fraendi.com (“website”), contact us, submit forms or use any of our online services.

1. Who We Are

Fraendi Limited
Company number: 08730753
Registered address:
71–75 Shelton Street,
Covent Garden,
London,
United Kingdom,
WC2H 9JQ

Email: hello@fraendi.com

Fraendi Limited is the Data Controller for the purposes of UK GDPR and the Data Protection Act 2018.

We do not have a Data Protection Officer.

2. Personal Data We Collect

We may collect and process the following categories of information:

2.1 Information you provide directly

  • Name
  • Email address
  • Any information submitted through Avada contact forms
  • Information submitted when commenting on the Website
  • Files or images you upload (if applicable)

2.2 Information collected automatically

When you visit our Website, we automatically collect:

  • IP address
  • Browser type & version
  • Device information
  • Pages visited
  • Time spent on pages
  • Referring URLs

This data is collected through:

  • Google Analytics
  • Server logs (Krystal)
  • Functional cookies

2.3 Information collected via comments

If you leave a comment, we collect:

  • Name (if provided)
  • Email (hashed for Gravatar check)
  • IP address (for spam prevention)
  • Browser user agent
  • Comment content

2.4 Forms (Avada Forms)

Form submissions may include:

  • Name
  • Email
  • Message
  • Any other data fields present in the specific form

3. Legal Basis for Processing

We process personal data only when lawful. The legal bases include:

  • Consent
    – e.g., non-essential cookies, analytics
    – submitting contact forms
  • Legitimate interests
    – ensuring website functionality and security
    – analysing website performance
  • Contract
    – responding to enquiries you initiate
  • Legal obligation
    – maintaining company records and compliance

4. How We Use Personal Data

We use your data to:

  • Operate and maintain the Website
  • Respond to enquiries or messages sent via forms
  • Analyse Website performance and usage (Google Analytics)
  • Prevent spam and maintain security
  • Improve Website content and layout
  • Moderate comments
  • Comply with legal obligations

We do not sell or rent your personal data.

5. Cookies

We use:

  • Essential cookies (WordPress, Avada, security, login)
  • Analytics cookies (Google Analytics – only loaded after consent)
  • Preference/display cookies

Full details are listed in our Cookie Policy.

Cookie consent is managed by the GDPR Cookie Compliance Plugin.

6. How Long We Keep Data

We retain data only as long as necessary:

  • Comments: Indefinitely, unless deletion is requested
  • Contact form submissions: Up to 12 months
  • Analytics data: 14 months (GA4 default)
  • Server logs: Up to 90 days, unless required for security
  • Cookie preferences: As defined by the GDPR Cookie Compliance Plugin

7. Sharing Your Information

We may share data with:

7.1 Service Providers

  • Krystal (UK-based hosting)
  • Google Analytics
  • WordPress plugins strictly necessary for functionality

All processors follow contractual obligations to protect your data.

7.2 Legal authorities

Only if legally required.

We do not share data with advertisers or third-party marketing companies.

8. International Data Transfers

Google Analytics may process data outside the UK/EU.
Where this occurs, Google implements Standard Contractual Clauses (SCCs).

We ensure that appropriate safeguards are in place.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate information
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk/

10. Security Measures

We implement appropriate technical and organisational measures including:

  • SSL encryption
  • Access controls
  • Secure hosting via Krystal
  • Regular updates of WordPress, themes and plugins
  • Spam and security tools

However, no transmission over the internet is 100% secure.

11. Links to External Sites

We currently do not embed external media.
If third-party content is added in the future, it may collect data according to its own Privacy Policy.

12. Contact

For privacy questions or requests:

📧 hello@fraendi.com

13. Changes to This Policy

We may update this Policy occasionally. Changes will be published on this page.