Executive Coaching at Fraendi: Leadership in Living Systems

At Fraendi, Executive Coaching is not about quick fixes or performance hacks.

It’s about working with the whole person – mind, body, spirit – across multiple contexts – to support leaders in becoming more capable, more human and more attuned to the living systems they lead within. We work with people and organisations in significant times of change.

Our approach integrates multiple disciplines:

Fluid & Systemic Thinking

We support leaders to hold multiple, sometimes opposing truths, see patterns across systems, and stay with ambiguity rather than rush to resolution. This enables wiser, more generative decisions in complex, uncertain environments.

Somatic work

Leadership is not just cognitive – it’s embodied. We help leaders access the intelligence of the body to build presence, regulate under pressure, and act with alignment.

Systemic constellations

Using visual and embodied mapping of systems, we surface hidden dynamics in teams, organisations, and personal histories – often revealing what needs acknowledgement or change to unlock movement.

Warm Data

Leaders are invited into multi-contextual awareness – how personal, organisational, ecological, cultural, and historical factors interact. This fosters relational intelligence and richer meaning-making.

Cynefin & complexity thinking

We coach leaders to discern the nature of the situations they’re in (clear, complicated, complex, or chaotic) and choose appropriate responses. This builds adaptive capacity and systemic literacy.

Art of Hosting

We model and teach participatory leadership – hosting conversations that matter, listening well, building trust, and distributing power.

“I came to Jackie’s sessions when I was going through a particularly tricky time, unsure of how much difference they could make to what seemed to me an unfixable situation. The sessions felt light but very powerful and I left each session with a new sense of strength, groundedness and ease which carried on at home as I continued with the practices. As the weeks went by I realised that synchronicities kept happening, things kept resolving and I felt stronger, calmer and more resourced to deal with the next thing thrown at me. Jackie’s approach was fantastic- she was down to earth, but also aware, intuitive and really empowering in how she held the space for me to tune into my body’s wisdom. It worked well for me to have specific exercises to take away after each session and practice at home. The sessions had a clear focus each week depending on what I brought- it felt so nourishing to be able to slow down, switch off my overactive mind and give space to what my body needed to tell me. The cumulative effect over time has been transformative, there’s been a real shift in how I approach things- I’m determined to keep up my practices to grow even more into this new way of being.”

What Does This Mean for Leaders?

Leaders coached by Fraendi:

  • Grow their capacity to see and lead in complexity
  • Develop greater emotional and systemic awareness
  • Build resilience and adaptability for uncertain futures
  • Learn to lead with clarity, care and curiosity
  • Become more themselves, not less

We don’t offer a formula. We walk alongside each leader to shape a path that supports change – for them, their teams and the systems they touch.

Let’s have a conversation

What you see here is a digest of our approaches and our work with clients. There’s much more that we do, so feel free to ask us questions or share what is on your mind. We’re looking forward to a conversation!