Who We Are
Fraendi (from Old Norse: kinship) is a growing ecosystem of practitioners, facilitators, consultants, thinkers and leaders committed to nurturing new ways of organising, leading and collaborating in service of a thriving future.
We support people, teams, organisations and systems to navigate complexity with clarity, confidence and relational intelligence – helping them lead regeneratively in a world shaped by disruption and possibility.
Our work integrates executive coaching, leadership development, systemic facilitation, futures thinking and somatic and trauma-informed practice. Everything we do is grounded in living systems thinking and an unwavering belief in the capacity of people and systems to evolve.
Fraendi doesn’t deliver pre-packaged solutions, we host the conditions where new possibilities can take root and where systems can grow their own capacity for coherence and adaptability.
We walk alongside leaders, teams and institutions as they meet uncertainty with presence and practical insight.
We believe that what shapes the future begins in relationship to self, to one another, to system and to the living world.
In a time of environmental, social and political challenges, Fraendi works with those ready to co-create pathways toward more just, generative and life-affirming ways of being and organising.
If you’re navigating deep change – in your organisation, sector or self – and seeking clarity and systemic insight, we would be glad to begin a conversation.
Who We Work With
Clients, Collaborators, and the Systems We Serve
Fraendi supports people and organisations navigating complexity with purpose, coherence and care.
We work with a wide range of clients – from visionary family enterprises to European institutions, established international companies and networks, and mission-driven organisations.
Our clients include:
Whether private, public or purpose-driven, our clients are working across thresholds – and seeking partners who can walk with them into the complexity and possibility of what’s next.
The systems we serve are dynamic and interdependent – from families and organisations to alliances, networks and institutions. These systems are not isolated; they exist within wider social, ecological and economic contexts undergoing profound change. Our work supports these interconnected systems to evolve with integrity, relational intelligence and a deepening alignment with life-affirming ways of organising.
“Fraendi have helped transform the way our leadership team thinks and works. During strategy off-site meetings they created an environment where complex challenges felt not only manageable, but energising. Their lead facilitator skilfully balanced structure with spaciousness: guiding us through clear frameworks while giving the group room to surface unspoken assumptions and test bold ideas.
What sets Fraendi apart is their ability to hold multiple perspectives without losing momentum. Tough questions were welcomed, quieter voices were invited in, and divergent opinions were synthesised into practical next steps. The coherence achieved in the room carried straight into action.
Perhaps most valuable, though, is the ripple effect on culture. The sessions deepened trust, sparked creativity, and left us collaborating with a renewed sense of purpose. We would recommend Fraendi to any business that is ready to think – and act – at the next level.”
How We Work
Practices Interwoven with Care
Our approach draws on a diverse set of disciplines – interwoven through lived experience, relational depth and systems awareness.
We do not apply pre-set formulas. Every engagement is designed with the system, for the system.
Our practice integrates:
Our work unfolds in many settings – from boardrooms to networks, family enterprises to multi-stakeholder partnerships – guided by the intention: to cultivate the conditions where people, systems and potential can evolve in ways that are relational and life-giving.